April 27, 2010







Most matchboxes are no more than a couple inches in size, yet that didn’t constrain the awesomeness you see above in these old European matchbox covers. All of these could easily work as posters if they were 10 times larger, yet their small size sort of makes you appreciate them that much more. And even though I can’t translate most of the type, all of which is amazing by the way, there is something about different languages that I have always admired, especially within design. The imagery and play on words, no matter what language it might be in, can still communicate effectively and allow you to grasp the overall experience and concept the designer set out to get across. This in my opinion is what continually pushes the visual arts as a universal language around the world.
Check out more of these covers at Shailesh Chavda’s photostream.































